belVita | Rise & Thrive (2022)
New year, new tagline for belVita breakfast biscuits. Now with humor and honesty about mornings baked right in.
Role: Develop creative concept & write video scripts (including a cutdown for social).
Art Director: Melanie Cleary
Creative Director: Matt McKay
belVita | Dip It Sip It (2021)
A catchy campaign aimed at turning coffee-drinkers into biscuit-dippers.
Art Director: Melanie Cleary
Creative Director: Zoë Bell
belVita | Share the Energy (2020)
After Covid-19 hit, we had to ensure our existing creative reflected the new normal. We quickly (and remotely) produced TVC and social assets to stay relevant.
Role: Update creative concept, remotely produce video & social assets.
Art Director: Melanie Cleary
Creative Director: Michael McConnell