Bomb Pop x Restaurant Tycoon 2
Tweens are on Roblox, so we brought virtual ice pops to Restaurant Tycoon 2 and sold 48 million of them.
Role: Develop and execute concept, create promotional content, partner with influencers for additional promotion.
Art Director: Steph Lin, Olivia Gelard
Creative Director: Lindsey Brand
The Summer of Bomb Pop
A series of videos that tap into the target’s interests (AKA summertime fun with friends).
Art Director: Olivia Gelard, Steph Lin
Creative Director: Lindsey Brand