Esports has a problem. Milk wanted to change that.
Women in professional esports are underserved, underrepresented, and underpaid. As an organization that champions women athletes, Milk extended that support to esports athletes by creating a premier women’s Fortnite tournament series: The Milk Cup.
$250,000 prize pool
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The first ever women's Fortnite LAN finals
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$250,000 prize pool • The first ever women's Fortnite LAN finals •
After a successful first year, we came back bigger and better.
We announced The Milk Cup’s return with videos featuring exciting information for our audience, like a bigger prize pool and revamped tournament format.
Client: MilkPEP (GonnaNeedMilk)
Role: Creative direction, content and script development, copywriting
Art Directors: Christian Jang, Steph Lin
Creative Director: Ali Eng
ECD: Geoff Edwards